Roving on Sale

I've just put this roving on sale in my fiber etsy shop in the Sale section of the shop.  It's Superwash Blue Face Leicester. I don't know why it doesn't sell well - it takes dye beautifully and is a dream to spin. Is there a stigma because it's a superwash fiber? I don't know. I just know I've spun quite a bit of it and love it. It's regularly $14.60 for 8oz - it's on sale for $10.95. I have seven 8oz bags left, sale price will be in effect until it's gone.